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November 30, 2018

Life in San Antonio – The Alamo Music Store

San Antonio Alamo Music Store

The Alamo Music Store was founded in 1929 by Alfredo Flores Sr, its the oldest music store in Texas.

The irony is that Mr. Flores wasn’t a musician but worked for a bank during the depression repossessing pianos. This experience led him to realize how important was music making to individuals as well as communities.

As he continued to repossess pianos he faced a question that redefined his life: “no amount of money can be worth the pain I’m causing the ranch hands by taking their piano. What is this piano even worth to a bank?”

He realized that moment that people underestimated the power and value of music making from a financial and time perspective.

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Explore to Create. Create to Inspire.
San Antonio Sony Alpha Photographer. #BeAlpha


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